Where did you start out and how has your experience of coming from Denmark to the American and British music industry been?
I actually started Fjer in New York. This is where I came up with the name, released my first EP, found the people to work with and really started to believe in my self. It was so inspiring being here, around people speaking English, because I quickly learned the language fluently and began to get accepted in a different way. The UK audience came more recently and I’m so happy about that. England reminds me more of home – things like the weather and culture are way more similar to Denmark. I miss those things.
I’m inspired with Danish music in the sense that SO many great artists come out of there and it’s where I grew up. You can hear the cold, nordic sound in my music, I feel. The American/British music scene inspires me a lot too, because everybody does everything ALL the way, 100%. Nobody’s afraid to be an artist, and that’s something we struggle with in Denmark, where it’s kind of frowned upon to be super ambitious.
When I got into the Royal Academy, it was one of the best days of my life. It was so unexpected, because I was only 19 years old, there were hundreds of applicants and it’s just so hard to get in. Going there for the years I did, was a great experience and I learned music theory, producing and just being a better singer. But it was a very elitist school and the constant competition (especially between the guys there – it was a total ‘boys club’!) eventually broke me down. So I took a year out to go to New York and I haven’t looked back or regretted that decision for a moment. School will teach you so many valuable things, but there’s nothing like going out and trying on your own. You’ll learn everything faster.
It was lucky that I met producer and indie label-owner of Quintic, Peter Anthony Red, who believed in me from the very start. Fjer, has been us building together from day one and he released my two first EP’s with me. It can be super scary but also very freeing not being on a major label, fitting into budgets and ads. It’s like.. I have the freedom to do whatever I want. Nobody’s trying to change me or put me in a box.
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